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Sales Training for the Bicycle Retailer.

The CABS Sales Training for Bicycle Retailers, is developed to teach the tried and true steps of making a sale merged with cycling specific marketing needs. The course was crafted to teach sales and to introduce the steps from greeting the customer to closing a sales. Many bicycles to day re high-ticket sales items and many customers are savvy enough to walk out without purchasing. A good sales person knows how to address objections so the customer can make an informed decision.

The following is an outline of the eLearning course. This course is dynamic, in that this outline will change as CABS see the need for new information and as students provide feedback.

Course Title: Sales Training for Bicycle Retailers

1. Module 1: Introduction to Bicycle Retail Sales
   1. Lesson 1: Understanding the Bicycle Retail Landscape
      1. Overview of the bicycle industry
      2. Importance of effective sales techniques
   2. Lesson 2: The Importance of Product Knowledge
      1. Key features and benefits of bicycles and accessories
2. Module 2: Crafting a Memorable Experience
   1. Lesson 1: Creating a Memorable Shopping Atmosphere
      1. Building a welcoming store environment
      2. Enhancing customer interactions
   2. Lesson 2: Selling the Store – Not Just the Product
      1. Highlighting store values and advantages
      2. Crafting unique customer experiences
3. Module 3: Emphasizing Service and Expertise
   1. Lesson 1: Positioning as Experts and Enthusiasts
      1. Sharing personal cycling stories and experiences
      2. Offering ongoing support and customer engagement
   2. Lesson 2: Delivering Outstanding Customer Service
      1. Importance of pre- and post-sale support
      2. Implementing loyalty programs and service packages
4. Module 4: Building a Community
   1. Lesson 1: Fostering a Cycling Community
      1. Organizing events like group rides and workshops
      2. Encouraging customer involvement and community building
   2. Lesson 2: Transforming Customers into Advocates
      1. Creating a sense of belonging and loyalty
      2. Sharing success stories and testimonials
5. Module 5: Sales Steps in Selling a Bicycle
   1. Lesson 1: Step 1 – Warm Greeting
      1. Techniques for making a positive first impression
      2. Initiating open and friendly conversations
   2. Lesson 2: Step 2 – Needs Exploration
      1. Asking effective open-ended questions
      2. Understanding customer preferences and requirements
   3. Lesson 3: Step 3 – Presenting a Bicycle
      1. Matching product features to customer needs
      2. Explaining benefits in relatable terms to the customer needs
   4. Lesson 4: Step 4 – Empathetic Listening and Objection Handling
      1. Addressing customer concerns and objections with empathy
      2. Offering solutions such as financing options
   5. Lesson 5: Step 5 – Test Close
      1. Understanding where the customer is at while engaging the customer with a test close
      2. Handling silence and guiding towards a decision
   6. Lesson 6: Step 6 – Final Closing
      1. Techniques for confidently closing the sale
      2. Following up to ensure customer satisfaction
      3. Writing up the sale
6. Module 6: Conclusion and Best Practices
   1. Conclusion: Guiding the Customer’s Journey
      1. Summary of effective sales techniques and customer engagement
      2. Reinforcing the importance of listening and supporting customer needs