Sales Training for Bicycle Sales Makers by CABS (Central Alberta Bicycle School)
The “Sales Training for Bicycle Sales Retailers” is an innovative eLearning course offered by the Central Alberta Bicycle School (CABS), crafted to elevate the skills of retail sales professionals in the bicycle industry. This comprehensive program equips participants with essential sales techniques, focusing on effective communication, the art of needs exploration, and objection handling. Designed to enhance customer interactions, the course emphasizes the importance of personalized service and customer retention strategies. Through engaging modules and interactive scenarios, learners will explore practical approaches to build lasting customer relationships, increase satisfaction, and drive sales success. Join CABS to refine your sales acumen and excel in the dynamic world of bicycle retail.
About the instructor
Brian has been in professional sales since 1989 having earned awards as a Platinum Dealer for IBM PS/1 systems, and top dealer sales from Intertan Canada. Brian has trained top sales performers in the newsprint publishing sector and is currently a Mechanics Certificate granting instructor with Central Alberta Bicycle School.
One Time
About the instructor
Brian has been in professional sales since 1989 having earned awards as a Platinum Dealer for IBM PS/1 systems, and top dealer sales from Intertan Canada. Brian has trained top sales performers in the newsprint publishing sector and is currently a Mechanics Certificate granting instructor with Central Alberta Bicycle School.
Module 1: Introduction to Bicycle Retail Sales
Key features and benefits of bicycles and accessories
Module 2: Crafting a Memorable Experience
1 Building a welcoming store environment
2 Enhancing customer interactions
1 Highlighting store values and advantages
2 Crafting unique customer experiences
Module 3: Emphasizing Service and Expertise
1 Sharing personal cycling stories and experiences
2 Offering ongoing support and customer engagement
1 Importance of pre- and post-sale support
2 Implementing loyalty programs and service packages
Module 4: Building a Community
1 Organizing events like group rides and workshops
2 Encouraging customer involvement and community building
1 Creating a sense of belonging and loyalty
2 Sharing success stories and testimonials
Module 5: Sales Steps in Selling a Bicycle
1 Techniques for making a positive first impression
2 Initiating open and friendly conversations
1 Asking effective open-ended questions
2 Understanding customer preferences and requirements
1 Matching product features to customer needs
2 Explaining benefits in relatable terms to the customer needs
1 Addressing customer concerns and objections with empathy
2 Offering solutions such as financing options
1 Understanding where the customer is at while engaging the customer with a test close
2 Handling silence and guiding towards a decision
1 Techniques for confidently closing the sale
2 Following up to ensure customer satisfaction
3 Writing up the sale
Module 6: Conclusion and Best Practices
1 Summary of effective sales techniques and customer engagement
2 Reinforcing the importance of listening and supporting customer needs
