Sales Training for Bicycle Sales Makers by CABS (Central Alberta Bicycle School)
The “Sales Training for Bicycle Sales Retailers” is an innovative eLearning course offered by the Central Alberta Bicycle School (CABS), crafted to elevate the skills of retail sales professionals in the bicycle industry. This comprehensive program equips participants with essential sales techniques, focusing on effective communication, the art of needs exploration, and objection handling. Designed to enhance customer interactions, the course emphasizes the importance of personalized service and customer retention strategies. Through engaging modules and interactive scenarios, learners will explore practical approaches to build lasting customer relationships, increase satisfaction, and drive sales success. Join CABS to refine your sales acumen and excel in the dynamic world of bicycle retail.
Sharon Reichert
Author
Module 1: Introduction to Bicycle Retail Sales
Lesson 1: Understanding the Bicycle Retail Landscape
Lesson 1 of 2 within section Module 1: Introduction to Bicycle Retail Sales.
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Lesson 2: The Importance of Product Knowledge
Key features and benefits of bicycles and accessories
Lesson 2 of 2 within section Module 1: Introduction to Bicycle Retail Sales.
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Module 2: Crafting a Memorable Experience
Lesson 1: Creating a Memorable Shopping Atmosphere
1 Building a welcoming store environment
2 Enhancing customer interactions
Lesson 1 of 2 within section Module 2: Crafting a Memorable Experience.
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Lesson 2: Selling the Store – Not Just the Product
1 Highlighting store values and advantages
2 Crafting unique customer experiences
Lesson 2 of 2 within section Module 2: Crafting a Memorable Experience.
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Module 3: Emphasizing Service and Expertise
Lesson 1: Positioning as Experts and Enthusiasts
1 Sharing personal cycling stories and experiences
2 Offering ongoing support and customer engagement
Lesson 1 of 2 within section Module 3: Emphasizing Service and Expertise.
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Lesson 2: Delivering Outstanding Customer Service
1 Importance of pre- and post-sale support
2 Implementing loyalty programs and service packages
Lesson 2 of 2 within section Module 3: Emphasizing Service and Expertise.
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Module 4: Building a Community
Lesson 1: Fostering a Cycling Community
1 Organizing events like group rides and workshops
2 Encouraging customer involvement and community building
Lesson 1 of 2 within section Module 4: Building a Community.
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Lesson 2: Transforming Customers into Advocates
1 Creating a sense of belonging and loyalty
2 Sharing success stories and testimonials
Lesson 2 of 2 within section Module 4: Building a Community.
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Module 5: Sales Steps in Selling a Bicycle
Lesson 1: 6 steps to Making the Sale
Lesson 1 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 2: Step 1 – The Warm Greeting
1 Techniques for making a positive first impression
2 Initiating open and friendly conversations
Lesson 2 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 3: Step 2 – Needs Exploration
1 Asking effective open-ended questions
2 Understanding customer preferences and requirements
Lesson 3 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 4: Step 3 – Presenting a Bicycle
1 Matching product features to customer needs
2 Explaining benefits in relatable terms to the customer needs
Lesson 4 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 5: Step 4a – Empathetic Listening and Objection Handling
1 Addressing customer concerns and objections with empathy
2 Offering solutions such as financing options
Lesson 5 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 6: Step 4b – Mastering Objections: Turning Challenges into Opportunities in Sales
Lesson 6 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 7: Step 5 – Test Close
1 Understanding where the customer is at while engaging the customer with a test close
2 Handling silence and guiding towards a decision
Lesson 7 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Lesson 8: Step 6 – Final Closing
1 Techniques for confidently closing the sale
2 Following up to ensure customer satisfaction
3 Writing up the sale
Lesson 8 of 8 within section Module 5: Sales Steps in Selling a Bicycle.
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Module 6: Conclusion and Best Practices
Conclusion: Guiding the Customer’s Journey
1 Summary of effective sales techniques and customer engagement
2 Reinforcing the importance of listening and supporting customer needs
Lesson 1 of 1 within section Module 6: Conclusion and Best Practices.
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